Lub rooj txhawb siab ntawm Suav Tsaw Noodle

Lub rooj txhawb siab ntawm Suav Tsaw Noodle

Sau: Yvonne

Edited by: Yang Xiu Feng (Reprint los ntawm cov nyiaj txiag Suav)

Lub suab "phem-lub qhov ncauj" instant noodle rov qab tuaj dua.

Raws li lub Nielson cov ntaub ntawv, nws qhia tau tias cov Suav pheej ua lag luam muag tau nce xyoo ib xyoo zuj zus los ntawm 3.2%, thiab qhov muag tau nce xyoo-rau-lub xyoo kev loj hlob los ntawm 8%. Cov Suav tseem muaj noodles txij li xyoo 2013, thiab tam sim no lawv yog thaum kawg usher nyob rau lub caij nplooj ntoos hlav.

Daim ntawv ceeb toom txhua xyoo ntawm ob lub tshoob kos tau ntau tshaj tawm tias qhov kev lag luam yog rov ua dua: Hauv xyoo 2018, Uni-Thawj Tswj Hwm lag luam kev lag luam tau nce ntxiv los ntawm 5.73%, Master Kong instant noodles kev lag luam nce nce 5.66%.

Nws zoo li lub ntsiab lus kub "kev txo downgrading" uas tau sib tham los ntawm txhua tus neeg, tab sis yog hais tias saib ze ntawm lub sij hawm rov qab los peb yuav qhia tau hais tias cov no tsis yog tib "yooj yim instant noodles" ntxiv lawm, nws tau "kawm ntxiv, ua haujlwm tawm, thiab ua qhov cosmetic phais ".

Thawj pob ntawm instant noodle tau tsim ntawm Nyiv nyob rau hauv 1958, nws tau rau caum xyoo thaum xyoo tas los. Raws li lub lag luam loj tshaj plaws ntawm cov khoom noj khoom haus sai, Chine's instant noodles tau ib zaug poob tawm ntawm haum, xyoo tas los lub recovering tej zaum yuav zoo tshaj plaws lub txiaj ntsim rau nws 60th hnub tseem ceeb.

Nyob rau hauv 2013, nruab nrab 1456 pob khoom ntawm instant noodles qhib ib ob hauv Suav teb, ces nws mus downhill. Peb tsuas yog qhib 1221 pob khoom ntawm cov khoom noj khoom haus tau sai rau ob lub hlis xyoo 2016. Tej yam zoo tau zoo dua thaum xyoo 2017, 14 ntau pob tau qhib ib ob. Txog rau xyoo tas los, cov cim ntawm kev lag luam nyob rau hauv cov lag luam tseem ceeb ua tau los ua qhov kaj thiab meej.

Instant noodles yog ib qho kev lag luam thaum hnub poob hauv Teb Chaws Asmeskas, feem ntau yog vim nws tau sau nrog cov cim "Tsis zoo" tag nrho. Raws li kev sib tw tshiab, cov neeg tau txais kev pab yog tig mus rau cov khoom noj txom ncauj zoo thiab nrog kev loj hlob sai ntawm cov zaub mov muab kev pab cuam, peb muaj peev xwm noj cov zaub mov tshiab thiab noj haus txhua lub sijhawm thiab nyob txhua qhov chaw. Leej twg noj tsau noj ntxiv lawm?

Nyob rau hauv daim ntawv tshaj tawm xyoo 2019 Thoob Ntiaj Teb Cov Khoom Noj thiab Haus Dej Haus uas tau muab los ntawm Mintel, nws taw qhia tias cov neeg siv khoom noj tsis txaus siab los cuam tshuam kev noj qab haus huv thiab zoo rau kev yoojyim. Txawm li cas los xij, instant noodles Hom tseem ntseeg tias instant noodles yuav khaws tau.

Ib qho kev xav tau ntawm cov pej xeem yog ntuj tsim, khoom noj khoom haus, thiab kev noj qab haus huv. Cov khoom noj tseem ceeb tam sim no tseem ua hauj lwm rau tshem cov "Quav Zaub Mov" ntawm lawv cov khoom. Raws li Mintel ntiaj teb tshiab khoom Database, Cov khoom noj khoom haus tshiab khoom noj khoom haus tshiab tseem ceeb rau kev noj qab haus huv. Tsis yog-kib yog lwm cov kev coj noj coj ua ntawm cov khoom noj.

Dhau li ntawm qhov kev noj qab haus huv, qhov instant noodle kuj tuaj yeem txhim kho tus neeg siv khoom noj khoom haus los ntawm kev txhim kho kom zoo.

Raws li Master Kong lub xyoo 2018 tshaj tawm qhia, ntawm qhov sib luag ntawm kev kawm theem nrab thiab nce siab, qhov chaw lag luam no maj mam tsom mus rau kev lag luam siab thiab kev lag luam siab, thiab muab cov khoom noj muaj txiaj thiab siab kawg ua " ". Thiab txhim kho lub lauj kaub nrog ntau tshaj kaum Suav Yuan li "super high-end". Nyob rau hauv qhov tseeb, lub "super high-end" ncaj qha stimulated nws txoj kev lag luam loj hlob. Nyob rau xyoo 2018, Master Kong tus nqi siab tshaj plaws ntawm lub khw muag khoom ntawm xyoo mus rau kev loj hlob nce 10.61%, khob noodles thiab lauj kaub 'muag ntawm xyoo mus rau kev loj hlob nce 5.50%, cov uas tsis muaj nqi scrip noodles thiab cov khoom noj txom ncauj muag muag poob 23.92% los ntawm tsaib no.

Dhau li Master Kong, Uni-Thawj Tswj Hwm twb tau tshaj tawm hais tias nws yuav tawm hauv kev lag luam rau pheej yig instant noodles thiab tsom rau ib qho ntawm nws "noodle nqe". Los ntawm 2014 mus rau 2015, qhov siab noodle kev loj hlob siab tshaj 100% ob xyoo sib law, muag tshaj ntau tshaj 500 lab Yuan.