In recent years, especially around the COVID-19 pandemic, snail noodles, self-heating pots, and pre-made meals have been developed rapidly in China. Challenged by these new fast food, instant noodles are gradually losing their appeal to people, so the instant noodle companies need to find a way to regain ground. Will launching high-end instant noodles be a good method?
If you pay attention to the shelf of supermarket or online shopping platform, you may find that more and more brands have launched high-end instant noodles. They said they are healthier, better photographic and have richer ingredients, which aims to open up the consumer market of young people.
Makers of upmarket instant noodles pay attention not only to the packaging, but also to the ingredients. For example, real meat is added. Besides, technologies such as concentration and freeze-drying would be used to preserve the nutrients and tastes of soup, meat and vegetables.
Better packaging, better technology, better ingredients, all of these make higher price. In China, instant noodles are usually priced under 5 yuan in the past, but now, you can find many instant noodles priced higher than 5 yuan, and even between 10 to 20 yuan. Higher price raise doubts among consumers. Since the price of instant noodles is the same as noodles in restaurants, why don't I go to restaurants for fresh noodles that taste better? Obviously, if high-end instant noodles don't have more attractive points to consumers, it will be difficult to be accepted by consumers. So, would you buy high-end instant noodles?
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